USB memory with important medical information about the user. The USB memory is attached to the key chain.
The user has a rare diagnosis and may require hospitalization quickly. The user feels secure when she has the USB memory with her when she travels. If she should have to go to a hospital all information about her and her diagnosis is accessible to the doctors. The information includes contact data about her attending doctor so that he can be contacted as needed.
The user used to have the USB memory on her keychain, but now moved it because she does not want to carry her house keys and her address in the same place in case she should lose the keys.
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This tip is from 2010